Leading printer manufacturers have adopted aggressive pricing strategies in recent times

March 28, 2004--Jana Munford, Director of Research, Printer Supplies Group states "Understanding today's color laser market is now more important than ever as pricing on color laser printers continues to decline. The aggressive pricing decisions from leading manufacturers have placed more dependence on understanding the strategies of the color laser supplies marketplace. Insight into the pricing structures of supplies and cost-per-page analysis has now become a top priority for survival."

Today's trends for color laser supplies include: frequent pricing changes, rapid expansion of channel coverage, increased sales knowledge of total cost of ownership, and growing customer knowledge. Without a strong grasp of pricing and marketing movement for color, laser supplies a company simply cannot endure the pressures of customer and market demands.

This Component–Manufacturing Cost Analysis Benchmark report is a comprehensive estimate of what any world-class manufacturer should be able to pay to have this specific product manufactured. Deriving this highly qualified estimate, our labs employ a ten-year history of experience in working with the manufacturing supply chain to comprehend individual costs of commodity components. This core competency extends into understanding the manufacturing costs associated with fabricated components and materials. The end-result is a powerful tool that provides manufacturers with a "sanity check" of the costs they are currently incurring to have products manufactured either by Contract Manufacturers, Electronics Manufacturing Services, or autonomously.

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